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              Profilm Global Launch and Annual Dealer Meeting 2020

              Profilm's Global Launch and Annual Dealer Meeting 2020 was held at Hotel Atlantis in Sanya, China on the 9th of January 2020. Leadership and Dealers from Profilm attended the meeting. Amongst them were George Li, CEO of Profilm; Christophe Fremont; Chairman of Racing Optics; Paul Rockey, Sales Director Profilm Europe; David Robertson, Marketing Director Profilm Europe; Bart Wilson, Co-Founder & President of Racing Optics; and Roger Cone, Founding Partner of Racing Optics.

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              A Global Strategy of International Development

               Profilm is a brand that, in a short time, has developed an extensive operational and service network around the globe. Our focus is to further spread our advanced technologies, innovation, and service ethic to world markets. Ours is a window film brand with strong research and development capability and a “can-do” attitude towards customers. Profilm is forward thinking and is planning for a bright future in China and further afield.

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              A Leading R&D Team focusing on relevant new Products

              In order to become an Industry Leader, our focus is on new product development. Taking account of global trends, we are continuously refining our offering. In this way we are able to quickly bring exciting new products to market, at all times ensuring that we deliver value.

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              Social Media & Digital Plans designed to build the Profilm Brand.

              Delegates were treated to an excellent presentation on social media and how to optimize on-line communication. The main message was that a well-coordinated social media strategy will translate into higher sales and an improved customer service experience.

              The Profilm social media strategy and on-line store have been designed to complement each other. In addition, the Profilm & Racing Optics “E Warranty” systems are conveniently positioned on-line for an enhanced customer experience. Similarly Profilm PPF Insurance eradicates car owner worries, and illustrates our commitment to putting the customer first.

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              Marketing and Sales Strategies

              The industry is currently facing unprecedented challenges. New car sales have stalled and consumer spending is coming under increasing pressure. The Profilm family needs to be continuously refining our marketing effort. Original ideas and re-imagined ways of doing things are what is required to excel on the global stage. We are up to the challenge in 2020 – come along with us!

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               WE'RE HERE, PREPARE TO SWITCH.


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